The Freeplay Reach - pro sound, pro look
The Reach PA system provides 7 speakers in a box with a built in mixer to make it easy for artists to focus on their performance, not their set up / tear down.
A local firm (Belief) put together this video to help us tell the story of Reach: who needs it, and how they best utilize it.
The Mackie Reach has been a great success in our target market. It was recognized at an industry event (NAMM) as "Best in Show." Users love the ability to mix remotely via app, as well as the wide angle dispersion of sound.
Very rough and quick hand sketching to find the basic form and message of the technology inside. I wanted to convey a sleek, professional appearance while providing an appearance of quality sound.
Sketches are imported and refined in CAD. Many basic sketch models were created and rendered for review by company stakeholders.
Here is an example of sketch modeling with plasticine to quickly decide if the design was headed in a productive direction. Making this mockup provided me with important measurements that I could take into CAD and further refine.
